Biours Biosciences Co., Ltd.
Recently, Foshan Biours Biosciences Co., Ltd. (BIOURS) announced that the latest invention-patented product of its ICEGEL brand — the Transparent Cooling Patch — has officially entered the Brazilian market. As a globally exclusive innovative product, it features a safe and mild formula designed specifically for infants aged 0-3 and fully water-soluble, eco-friendly properties. It precisely meets Brazil’s rigid demand for high-quality maternal and baby products as well as its sustainable development concept, ushering in a new era of fever-reducing care for infants and young children.
Globally Exclusive Patented Technology, Reshaping Safety Standards for Infant Fever Reduction
The ICEGEL Transparent Cooling Patch adopts a revolutionary “non-woven fabric-free” structural design. Through the innovative combination of hydrogel film and functional hydrogel, it achieves multiple advantages that traditional cooling patches struggle to balance. Compared with conventional non-woven cooling patches, the new product has made a qualitative leap in softness: its ultra-soft hydrogel material is gentler on the delicate skin of infants, making it particularly suitable for babies aged 0-3.
Data from the Brazilian market shows that children aged 0-14 account for 23.5% of the total population, with approximately 42 million young consumers forming a foundation of rigid demand. Middle-class parents, in particular, have extremely high requirements for the safety and comfort of baby products.
In terms of core performance, the ICEGEL Transparent Cooling Patch demonstrates significant advantages:
- Its long-lasting adhesion is greatly enhanced compared to traditional products, effectively solving the problem of patch detachment caused by infants’ active movements;
- The 10-hour long-acting heat dissipation design, combined with a mild and sustained cooling sensation, avoids the strong cooling stimulation to infants’ senses that is common with traditional products;
- Most notably, its fully transparent feature allows parents to check the baby’s skin condition at any time without removing the patch. This design detail greatly improves the convenience of childcare and perfectly matches the usage needs of Brazil’s core maternal and baby consumer group (aged 26-50).
Fully Water-Soluble & Eco-Friendly Design, Aligning with Brazil’s Sustainable Development Strategy
The launch of the ICEGEL Transparent Cooling Patch coincides with a critical period of surging demand for eco-friendly products in the Brazilian market. Data indicates that Brazil’s biopesticide market has grown tenfold in the past three years, reflecting the strong preference of Brazilian society for environmentally friendly products.
This innovative product by BIOURS uses fast water-soluble, eco-friendly materials. After use, it leaves no solid waste residues, completely avoiding the environmental pain point of traditional non-woven cooling patches — which require industrial solid waste treatment. It perfectly responds to the Brazilian government’s policy support for green technology products.
Brazil’s packaging industry is driving demand for eco-friendly materials with rapid growth; it is expected that the scale of the packaging market will exceed USD 45 billion by 2029. The full-lifecycle eco-friendly design of the ICEGEL Transparent Cooling Patch — from product structure to waste disposal — not only complies with Brazil’s increasingly strict environmental regulations but also aligns with local consumers’ voluntary pursuit of sustainable consumption, setting a new benchmark for environmental innovation among cross-border maternal and baby brands.
Precisely Exploring the Trillion-Dollar Market, Opening a New Chapter in China-Brazil Health Industry Cooperation
As South America’s largest economy, Brazil’s online market for maternal, baby, and toy products has reached USD 692 million, with an expected compound annual growth rate (CAGR) of over 20% in the next five years.
The market entry strategy of the ICEGEL Transparent Cooling Patch fully considers local market characteristics:
- The product is easy to use — no need to remove multiple layers of film; users can directly apply it by keeping the blue transparent patch;
- It is compatible with Brazil’s well-developed e-commerce channels, with optimized user experience specifically for female consumers, who account for 58.9% of online shoppers.
BIOURS stated that the ICEGEL Transparent Cooling Patch has fully met the registration requirements of Brazil’s National Health Surveillance Agency (ANVISA), and all relevant technical documents and quality system certifications are ready. The company will accelerate market penetration through localized cooperation models, leveraging Brazil’s mature maternal and baby retail networks and e-commerce platforms to bring this innovative achievement to more South American families.
The General Manager of Foshan Biours Biosciences Co., Ltd. said, “The launch of the ICEGEL Transparent Cooling Patch in Brazil is an important step in our practice of the concept ‘Technology Guards Growth, Green Empowers the Future’. As a globally exclusive innovative product, it not only represents a technological breakthrough in infant fever-reducing care but also demonstrates the global competitiveness of Chinese enterprises in the field of eco-friendly materials. We believe that with its safe and mild product characteristics and sustainable eco-friendly design, ICEGEL will become a trusted choice for infant care in millions of Brazilian families.”
Currently, the ICEGEL Transparent Cooling Patch has entered the Brazilian market through investment promotion channels. Preparations for its launch on e-commerce platforms and maternal and baby chain stores are also in progress. It will inject innovative vitality into the local infant health care market and open up a new path for China-Brazil health industry cooperation.