眼贴OEM分析的趋势: 2025 市场亮点 & 配方升级

As consumers seek more targeted and effective eye care solutions, Hydrogel Eye Masks are emerging as a breakout category in the global skincare market for 2025. 对于OEM品牌, 抓住这一趋势，推出定制设计的产品，现在是一个明智且及时的策略.

🌟 趋势 1: 双重升级 – 功能 + Formula

Hydrogel patches outperform traditional eye masks with their high essence-holding capacity 薄荷 slow-release technology. 流行趋势配方包括:

• 抗老化肽: 六肽和铜肽可以减少细纹并改善紧致度;

• 咖啡因用于消除浮肿: 在城市职业人士中备受欢迎, 理想的去浮肿和黑眼圈缓解;

• 舒缓植物提取物: 积雪草, 绿茶, 和洋甘菊非常适合敏感或治疗后肌肤.

OEM partners can mix and match ingredients for customized product positioning.

🌍 趋势 2: Global Platforms Demand Higher Standards

Sales data from Amazon, 肖皮, and TikTok Shop confirm that “light medical” eye skincare is on the rise. Consumers prioritize safe ingredients, visible effects, and premium texture. Hydrogel’s high adhesion and cooling sensation meet these expectations—perfect for mid- to high-end positioning.

🧪 OEM Recommendations:

1. Carrier Material: Hydrogel fits modern aesthetics and functional use for premium branding;

2. Packaging Strategy: Individual sachets + retail gift sets help cover both e-commerce and offline markets;

3. Single-Function Focus: Define each SKU by a single benefit (e.g., 稳固, hydrating, brightening);

4. Compliance First: Formulas and marketing content should meet FDA/EU regulations for export readiness.