On September 18, 2025, the 12th HOMELIFE Brazil International Beauty & Personal Care Expo successfully concluded at the São Paulo Expo Center. As a global pioneer in hydrogel technology, Biours Biotechnology Co., 有限公司. showcased its flagship brand ICEGEL and a series of innovative solutions, drawing strong attention from international industry professionals and partners. Exhibition Review: Stronger-than-Expected Demand in Brazil Over the three-day event, Booth 6G204 became one of the highlights of the expo. With its cutting-edge hydrogel technology and ICEGEL star product portfolio, Biours attracted distributors, buyers, and partners from South America, North America, and Europe. During the exhibition, it became clear that beauty and personal care products are significantly more popular in Brazil than in many other markets. Brazilian consumers showed remarkable enthusiasm for facial care products, especially lifting masks, double chin patches, full-face masks, 眼罩, and forehead wrinkle patches—all of which indicate a strong demand for anti-aging and facial contouring solutions. Market Insights: Balance Between Medical & Personal Care Beyond beauty, Brazil also demonstrated strong acceptance of functional care products. Biours’ pain relief patches and hot/cold therapy patches gained significant interest from sports recovery distributors and pharmacy buyers, who recognized their wide applicability in both athletic and everyday health scenarios. In the children’s healthcare sector, Biours’ infant cooling patches won high recognition from professional pharmacy chains. In-depth discussions with leading pharmacy groups highlighted future collaboration opportunities in safe pediatric care and fever management—showing clear growth potential in professional medical channels. Collaboration & Trust: Building Global Partnerships The exhibition was not only a platform to showcase products but also a valuable opportunity for deep cooperation and dialogue. Biours engaged with numerous buyers, 品牌所有者, and distributors, reaching preliminary consensus on OEM/ODM partnerships, brand agency, and market expansion. Feedback from the event confirmed that Biours’ dual-track strategy of “Medical ...
At the São Paulo International Expo in Brazil, BIOURS 餐厅 (佛山博奥生物科技有限公司, Ltd.) officially launched its children's health care hydrogel patch series to distributors, 零售商, and industry partners. Centered on the exclusive patented eco-friendly transparent cooling patch for infants aged 0-3, complemented by all-age natural plant essential oil aromatic care patches, this series leverages "exclusive technology, plant-derived trends, and age-specific precision" to create a highly competitive "differentiated blockbuster portfolio" B端合作伙伴, jointly tapping into the blue ocean market of children's health care in Brazil. 适用于婴儿的专利冷敷贴 0-3: 技术壁垒 + 痛点解决方案成为 "独家吸引客户的工具" for Channels For distributors and retailers, 产品独占性和不可替代性是占领市场的核心谈判筹码. BIOURS' exclusive cooling patch for infants aged 0-3 作为 "差异化优势" 对于具备三大优势的渠道: 建立竞争壁垒的专利技术: Relying on BIOURS' exclusive cross-linked hydrogel patent technology (专利认证文件可根据要求提供), 实现体验突破的 "环保透明度 + 强粘附性 + 无残留去除": The transparent base allows parents to monitor the baby's skin at any time (solving the maternal and child consumption pain point of "anxiety after application"); The micro-elastic hydrogel adheres firmly to the forehead of active babies, preventing slipping; No adhesive residue remains when removed, ensuring zero cleaning burden. This "one-of-a-kind experience" helps stores quickly stand out among homogeneous competitors. Pure Physical Cooling + Suitable for Newborns, Targeting Segmented Rigid Demand: The Brazilian market's demand for "low-age, safe, and natural" children's care continues to rise. This cooling patch uses pure physical cooling (no medicinal ingredients) and covers all low-age groups from 0 years old and above, accurately meeting the "extreme demand for safe fever reduction in newborn families". It brings high-stickiness and high-repeat-purchase ...
O clima tropical do Brasil gerou dores de cabeça exclusivas em cuidados com os olhos — temperaturas altas contínuas causam inchaço, raios UV intensos aprofundam linhas finas e a fadiga urbana agrava as olheiras. No entanto, os produtos "um-tamanho-para-todos" disponíveis no mercado ainda não conseguem atender a essas demandas. Na Feira de Marcas do Brasil, a ICEGEL (apoiada pela Foshan Biours Biosciences Co., Ltd., líder em inovação de hidrogel fundada em 2006) lançou um portfólio de cuidados com os olhos personalizados, capacitando parceiros B2B (vendedores transfronteiriços, atacadistas e marcas) a conquistar esse mercado bilionário ainda inexplorado. 1. Posicionamento no Mercado: Resolvendo Dores de Cabeça em Cuidados com os Olhos no Clima Tropical Brasileiro A ICEGEL se posiciona como o provedor de soluções de cuidados com os olhos "priorizando o clima tropical" no Brasil, respaldada por dois pilares centrais: Inovação Adaptada ao Clima: Os produtos são projetados especificamente para lidar com as temperaturas altas durante todo o ano no Brasil (≥30℃), ao mesmo tempo que garantem eficácia duradoura (ex.: sensação refrescante por 3-4 horas, adesão de 8 horas em ambientes úmidos). Liderança em Personalização: É a única marca capaz de oferecer personalização em larga escala de forma e fórmula, para se alinhar a preferências regionais (costa vs. cidade) e cenários segmentados (ex.: reparo pós-praia, 办公疲劳缓解). 2. 目标B2B客户群体 我们服务四个核心B2B客户群体，帮助他们抓住巴西眼部护理市场的爆炸性机会: 跨境电子商务卖家: 在亚马逊巴西和Mercado Livre等平台上的卖家, 寻求产品 "现成可售 + 可定制", 具备快速发货要求, 完整的合规文件和最低起订量低 (QMP). 当地批发商/分销商: 为药店和商店提供大量库存和良好性价比的合作伙伴 ...
巴西的热带气候带来了独特的眼部护理痛点—持久的高温导致眼睑浮肿, 强烈的紫外线加深了细纹, and urban fatigue worsens dark circles. 然而, the "one-size-fits-all" products currently available in the market still struggle to meet these needs. At the Brazil Brand Expo, ICEGEL (backed by Foshan Biours Biosciences Co., Ltd., a hydrogel innovation leader founded in 2006) launched a customized eye care portfolio, empowering B2B partners (cross-border sellers, 批发商, and brands) to capture this untapped billion-dollar market. 1. Market Positioning: Solving Tropical Eye Care Pain Points in Brazil ICEGEL positions itself as Brazil’s "tropical climate-first" eye care solution provider, supported by two core pillars: Climate-Adaptive Innovation: Products are specifically designed to cope with Brazil’s year-round high temperatures (≥30℃) while ensuring long-lasting efficacy (e.g., 3-4 hours of cooling sensation, 8-hour adherence in humid environments). Customization Leadership: It is the only brand capable of providing large-scale customization of shape and formula to match regional preferences (coastal vs. urban) and segmented scenarios (e.g., post-beach repair, office fatigue relief). 2. Target B2B Customer Groups We serve four core B2B groups to help them seize the explosive opportunities in Brazil’s eye care market: Cross-Border E-Commerce Sellers: Sellers on platforms such as Amazon Brazil and Mercado Livre, seeking "ready-to-sell + customizable" products with requirements for fast shipping, complete compliance documents, and low minimum order quantities (MOQs). Local Wholesalers/Distributors: Partners supplying bulk, cost-effective inventory to pharmacies and beauty stores (e.g., Drogaria São Paulo, O Boticário) and enjoying exclusive regional rights. Beauty Brands (OEM/ODM定制): Brands looking to launch exclusive eye care lines, requiring customized shapes, formulas, 和包装 (e.g., incorporating local plant ingredients like açaí). Pharmacies and Cosmeceutical Chain Stores: Retailers in need of reliable, high-margin products to fill shelves in the "tropical eye care" category, along with support for in-store displays ...
A demanda por "produtos de beleza refrescantes" no clima tropical do Brasil está crescendo de forma explosiva. As temperaturas elevadas de 35℃+ durante todo o ano fizeram com que a procura por produtos de cuidados com a pele de efeito gelado aumentasse significativamente. Contando com certificações internacionais de cadeia completa e tecnologia patenteada exclusiva, a ICEGEL lança três séries de máscaras segmentadas por cenário, oferecendo a vendedores transfronteiriços, 为批发商和品牌提供针对所有场景的盈利解决方案, 提供户外保护, 日晒后紧急护理和针对性美白. 基于第三方的全面有效性数据和ANVISA合规性, ICEGEL系列口罩作为具有 "双重安全性: 合规性 + 有效性的稀有产品脱颖而出" 在巴西市场上. I. 冰冷效果口罩，用于户外紧致和修复: 专利技术创造了一个 "移动的太阳保护屏障" 专为巴西高频户外活动设计, 如海滩游玩和户外聚会, a Máscara de Efeito Gelado para Firmamento e Reparo ao Ar Livre ICEGEL adota um design inovador de corte 3D com dois ganchos para as orelhas, cobrindo perfeitamente a área dabaixo da linha dos olhos até a linha da mandíbula. Combinada com a tecnologia patenteada de hidrogel, ela oferece um efeito triplo: "proteção + reparo + firmamento". Vantagens Tecnológicas Principais: Efeito gelado duradouro + proteção contra raios UV: A tecnologia avançada de retenção de frio, baseada em uma patente de invenção (Título da Patente: Um Parche de Hidrogel e Seu Método de Preparação), mantém o efeito refrescante por 3-4 horas. Associada a tecido com proteção UPF50+ (testado de acordo com o padrão GB/T 18830-2009, com taxa de bloqueio de raios UV de 98%), forma uma dupla proteção: proteção solar física e resfriamento, evitando vermelhidão ...
Demand for "cool beauty products" in Brazil's tropical climate is experiencing explosive growth. Year-round high temperatures of 35℃+ have surged consumer demand for cooling skincare products. Leveraging full-chain international certifications and exclusive patent technology, ICEGEL launches three segmented scenario-specific mask series, providing cross-border sellers, 批发商, and brand owners with a full-scenario profit solution covering outdoor protection, post-sun emergency care, and targeted brightening. Supported by comprehensive third-party efficacy data and ANVISA compliance, ICEGEL series masks stand out as rare "compliance + efficacy" dual-security products in the Brazilian market. I. Outdoor Cooling Firming & Repair Mask: Patent Black Technology Creates a "Mobile Sunscreen Barrier" Designed specifically for high-frequency outdoor activities in Brazil, such as beach outings and open-air parties, the ICEGEL Outdoor Cooling Firming & Repair Mask adopts an innovative double ear-hook 3D stereo cut, perfectly covering the area from below the eye contour to the jawline. Combined with patented hydrogel technology, it delivers three-in-one effects: "protection + repair + 稳固". Core Technological Advantages: Long-lasting cooling + UV protection: Advanced cold-locking technology based on an invention patent (Patent Title: A Hydrogel Patch and Its Preparation Method) maintains a cooling sensation for 3-4 小时. Paired with UPF50+ sunscreen fabric (tested in accordance with GB/T 18830-2009 standard, with 98% UV blocking rate), it forms dual protection of physical sun protection and cooling, 防止因高温户外而导致的皮肤发红和油腻. 动态紧致系统: 双耳挂设计产生物理提升效果, 结合咖啡因的消肿功效. 经过第三方1小时人体功效测试验证, 下颚线轮廓的清晰度提高了 27% 使用后, 瞬间抵抗高温引起的皮肤松弛. 极端环境适应性: 面膜面料使用抗汗配方, 在超过35℃的高温下仍保持8小时不滑动, 轻松解决传统面膜的痛点 ...
Biours Biosciences Co.（比尔斯生物科学公司）, 有限公司.
中国比尔斯生物科技有限公司, 有限公司.
