Demand for “cool beauty products” in Brazil’s tropical climate is experiencing explosive growth. Year-round high temperatures of 35℃+ have surged consumer demand for cooling skincare products. Leveraging full-chain international certifications and exclusive patent technology, ICEGEL launches three segmented scenario-specific mask series, providing cross-border sellers, 批发商, and brand owners with a full-scenario profit solution covering outdoor protection, post-sun emergency care, and targeted brightening. Supported by comprehensive third-party efficacy data and ANVISA compliance, ICEGEL series masks stand out as rare “compliance + efficacy” dual-security products in the Brazilian market.
I. Outdoor Cooling Firming & Repair Mask: Patent Black Technology Creates a “Mobile Sunscreen Barrier”
Designed specifically for high-frequency outdoor activities in Brazil, such as beach outings and open-air parties, the ICEGEL Outdoor Cooling Firming & Repair Mask adopts an innovative double ear-hook 3D stereo cut, perfectly covering the area from below the eye contour to the jawline. Combined with patented hydrogel technology, it delivers three-in-one effects: “protection + repair + 稳固”.
Core Technological Advantages:
- Long-lasting cooling + UV protection: Advanced cold-locking technology based on an invention patent (Patent Title: A Hydrogel Patch and Its Preparation Method) maintains a cooling sensation for 3-4 小时. Paired with UPF50+ sunscreen fabric (tested in accordance with GB/T 18830-2009 standard, with 98% UV blocking rate), it forms dual protection of physical sun protection and cooling, 防止因高温户外而导致的皮肤发红和油腻.
- 动态紧致系统: 双耳挂设计产生物理提升效果, 结合咖啡因的消肿功效. 经过第三方1小时人体功效测试验证, 下颚线轮廓的清晰度提高了 27% 使用后, 瞬间抵抗高温引起的皮肤松弛.
- 极端环境适应性: 面膜面料使用抗汗配方, 在超过35℃的高温下仍保持8小时不滑动, 解决传统面膜在户外使用时容易脱落的痛点.
市场适应场景:
面向里约热内卢和萨尔瓦多等沿海城市的户外产品商店和运动美容渠道, 它可以作为 “双重防护套装” 与防晒霜搭配销售以提高平均订单价值.
II. 晒后修复面膜: “应急必备” 有临床级舒缓数据支持
针对巴西强烈阳光引起的皮肤发红和灼热, ICEGEL晒后修复面膜通过植物舒缓配方建立72小时晒后修复循环 + 即时降温技术.
功效数据认证:
- 即时舒缓降温: 含有 5% 依克多因和马齿苋提取物. 通过同源测试方法验证, 使用后皮肤温度下降2.3℃ 10 几分钟后, 红肿面积减少 53% 在 2-30 纪要, effectively relieving post-sun burning sensation.
- Barrier repair ability: Features a synergistic formula of madecassoside and panthenol B5. A 28-day human efficacy report shows that continuous use for 3 days increases skin barrier moisture content by 42%, accelerates stratum corneum repair by 2.7 times, and reduces the risk of post-sun peeling.
- Irritation-free guarantee: Passed dermatological sensitive skin testing (0.1% irritation response rate), complies with ANVISA Category I cosmetics filing requirements, and labels include the statement “Este produto não é um medicamento” to meet compliance claims.
Channel Strategy:
Suitable for drugstores and supermarket beauty sections in inland cities such as São Paulo. Displayed as an “essential companion to sunscreen” and positioned as a blockbuster combination during summer promotion periods.
III. Brightening & Spot-Reducing Mask: “Mild Brightening Solution” Backed by China Special Certification
Catering to the Brazilian market’s demand for even skin tone, the ICEGEL Brightening & Spot-Reducing Mask is a registered product of China’s special cosmetics (National Cosmetic Special Certificate No.: G××××). It adopts a mild formula to achieve safe brightening, avoiding ANVISA’s strict restrictions on brightening products.
Balancing Compliance and Efficacy:
- Safe ingredient matrix: Features leukocyte extract as the core (0.3% concentration), blocking melanin production by inhibiting tyrosinase activity. 28-day clinical data shows that spot area reduces by 41%, melanin index increases by 1.3 ITA° levels, and there is no irritation associated with traditional brightening ingredients.
- ANVISA compliance design: 避免敏感的声明,如 “美白” 薄荷 “祛斑”; 标签使用合规表达,如 “均匀肤色” 薄荷 “提亮肤色”. 完成二类化妆品注册, 提交完整的毒理学测试和功效证明链.
- 技术壁垒建设: 结合冷冻干燥黑科技以保留 98.6% 成分活性; 国际标准化组织 22716 认证生产线确保批次间功效一致, 提供完整的跨境销售合规文件包.
市场进入策略:
通过当地巴西连锁美容店渠道渗透, 强调差异化卖点 “亚洲温和提亮技术” 以吸引敏感肌用户群.
IV. B端合作全链支持: 从合规到盈利的一站式解决方案
ICEGEL provides a customized empowerment system for cross-border sellers, 批发商, and brand owners to lower market entry barriers:
1. Compliance Assurance
- Complete document support: Provides Portuguese versions of ISO 22716, GMPC certification documents, FDA registration certificates, and local Brazilian BRH (Brazilian Responsible Holder) services to assist with ANVISA filing/registration.
- Localization of test reports: Translates and notarizes third-party efficacy reports into Portuguese, including complete data chains of 1-hour instant efficacy and 28-day long-term testing.
2. Flexible Customization Services
- Formula adjustment: Adjusts cooling duration (1-4 hours adjustable) according to regional needs; brightening variants support custom ingredient concentration (0.3%-1.2%).
- 包装设计: Provides Portuguese packaging templates compliant with ANVISA labeling regulations, supports printing of regional exclusive batch numbers, with a minimum order quantity (最小起订量) as low as 500 盒.
3. Profit Model Optimization
- Tiered pricing system: Wholesale unit price of ×× USD for orders starting from 500 盒; additional 8% discount for orders of 5,000 boxes and above; cross-border logistics costs controlled within 12% of the goods value.
- Marketing material package: Includes real photos of Brazilian models, Portuguese short video scripts, and social media posters, aligning with local aesthetic preferences.
V. Seize the Golden Window of Brazil’s Hot Season
Currently, it is the critical stock-up period for Brazil’s summer (December-March next year). The three ICEGEL mask series can support trial sales on platforms such as Mercado Livre, with stable gross profit margins of over 60% in wholesale channels.
👉 Launch Cooperation Now
- Cross-border wholesale consultation: Add WhatsApp to obtain the complete price list and compliance document package.
- Custom solution application: Send requirements to [email protected] to receive an exclusive plan within 48 小时.
- Sample application channel: New customers can apply for a free 3-piece experience set (limited to the first 50 customers).
With “scenario-based product matrix + compliance technical barriers”, ICEGEL helps partners achieve sustainable profitability in the Brazilian beauty market. This hot season, let’s tap into the “cool economy” together!