Chinese innovative enterprise Biours to showcase cutting-edge hydrogel technology and ICEGEL star products at the 12th HOMELIFE Brazil International Beauty & 个人护理用品博览会

The 12th HOMELIFE Brazil International Beauty & 个人护理用品博览会, a highly anticipated event in the global 美 and personal care industry, will be held at São Paulo Expo Center, 巴西, from September 16 自 18, 2025. 比乌尔斯, a Chinese innovative enterprise with nearly 20 years of experience in the industry, has confirmed its participation. It will showcase its world-leading hydrogel technology, a series of solutions, and products under its star brand ICEGEL, becoming one of the most eye-catching highlights of this expo.

International platform, gathering global business opportunities

HOMELIFE International Beauty & Personal Care Expo is a leading trade and exchange platform in the global beauty and personal care industry, dedicated to building an efficient bridge for global manufacturers, 供应商, and professional buyers. This expo is expected to attract industry elites from around the world to explore the latest trends and unlimited business opportunities in the fields of beauty, personal care, and medical equipment. The expo organizer stated that the platform will continue to lead the industry frontier and help enterprises expand into the international market.

比乌尔斯: Leader in hydrogel innovation and ICEGEL brand

比乌尔斯 (Please pay attention to the detailed information of the exhibition below) will take “Leading in Hydrogel Innovation (2006-2025)” as the theme to comprehensively present its nearly 20 years of hydrogel research and development achievements. Its core highlights include:

1. ICEGEL™ Targeted Full-Body Care Patch Series:
   • Transparent cooling patch: Based on Biours’ core hydrogel technology, it provides physical cooling, cool and comfortable, and quick relief.
   • Natural essential oil soothing ice patch: Innovatively combines a transparent hydrogel base with natural plant essential oils (such as mint, lavender, 等。), bringing double enjoyment of instant coolness and natural aromatic soothing, effectively relieving muscle fatigue and tension.
   • As a core medical device product (Dispositivos Médicos), this series uses transparent and environmentally friendly materials, especially suitable for infants aged 0-3. It focuses on the safety concept of “no preservatives, no pigments” and meets the immediate cooling and soothing needs of people of all ages.
2. Hidro-Calming Series – Cosméticos:
   • ICEGEL Mask – Outdoor: Provides targeted protection and soothing.
   • Post-Sun Mask – Recovery: Quickly calms and repairs damaged skin.
   • Lifting Mask – 稳固: Helps shape and revitalize the skin.
3. Revolutionary carrier technology: Nanofibrous Membrane: This technology platform has dual functions of medical dressings and high-end cosmetic vehicles, demonstrating Biours’ strong technical extensibility and innovation.

Join the event and explore the future

Biours and its brand ICEGEL look forward to communicating and cooperating with global industry insiders at the HOMELIFE Brazil Expo to discuss the application prospects and development directions of hydrogel technology in the fields of beauty, personal care, and medical care. The company believes that its safe, efficient, and environmentally friendly innovative products, especially the new cool and comfortable experience brought by the ICEGEL series, will bring excellent value to global consumers and partners.

About Biours:

Biours is a high-tech enterprise focusing on the research, 发展, and application of hydrogel technology, with nearly 20 years of profound technical accumulation. The company’s product line covers medical devices, 化妆品, and personal care fields. Its brand ICEGEL focuses on providing cooling and soothing solutions based on hydrogel, and is committed to providing safe and effective products for the global market through continuous innovation.

Expo Information:

• Name: The 12th Brazil Beauty Care Expo
• Time: 九月 16-18, 2025
• 场地: São Paulo Expo Center, 巴西
• Biours Booth: 6G204

Contact Biours:

• Official website: biours.com
• 电子邮件: [email protected]
• 电话: +86 19075272137 / +86 13632246160

About HOMELIFE International Beauty & 个人护理用品博览会:

The HOMELIFE series of expos are important trade platforms in the global beauty and personal care industry. Held in many places around the world every year, they gather top enterprises and buyers in the industry. They are the preferred events for exploring market trends, establishing business connections, and promoting industry development.