Biours Biosciences Co.（比尔斯生物科学公司）, 有限公司.
On September 18, 2025, the 12th HOMELIFE Brazil International Beauty & Personal Care Expo successfully concluded at the São Paulo Expo Center. As a global pioneer in hydrogel technology, Biours Biotechnology Co., 有限公司. showcased its flagship brand ICEGEL and a series of innovative solutions, drawing strong attention from international industry professionals and partners.
Exhibition Review: Stronger-than-Expected Demand in Brazil
Over the three-day event, Booth 6G204 became one of the highlights of the expo. With its cutting-edge hydrogel technology 薄荷 ICEGEL star product portfolio, Biours attracted distributors, buyers, and partners from South America, North America, and Europe.
在展会期间, it became clear that beauty and personal care products are significantly more popular in Brazil than in many other markets. Brazilian consumers showed remarkable enthusiasm for facial care products, especially lifting masks, double chin patches, full-face masks, 眼罩, and forehead wrinkle patches—all of which indicate a strong demand for anti-aging and facial contouring solutions.
Market Insights: Balance Between Medical & 个人护理
Beyond beauty, Brazil also demonstrated strong acceptance of functional care products. Biours’ pain relief patches and hot/cold therapy patches gained significant interest from sports recovery distributors and pharmacy buyers, who recognized their wide applicability in both athletic and everyday health scenarios.
在 children’s healthcare sector, Biours’ 婴儿降温贴 won high recognition from professional pharmacy chains. In-depth discussions with leading pharmacy groups highlighted future collaboration opportunities in safe pediatric care and fever management—showing clear growth potential in professional medical channels.
Collaboration & Trust: Building Global Partnerships
The exhibition was not only a platform to showcase products but also a valuable opportunity for deep cooperation and dialogue. Biours engaged with numerous buyers, 品牌所有者, and distributors, reaching preliminary consensus on OEM/ODM partnerships, brand agency, and market expansion.
Feedback from the event confirmed that Biours’ dual-track strategy of “Medical + Beauty Care” and its commitment to 安全, sustainability, and innovation align strongly with the needs of the Brazilian market. With closer collaboration, Biours is poised to achieve significant breakthroughs in Latin America.
Looking Ahead: Expanding into Latin America’s Blue Ocean
此次展会增强了Biours对以下事实的信心： 巴西及更广泛的拉丁美洲地区代表了美妆和健康产品的重要增长前沿.
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美容产品: 从面膜到眼部护理, 强劲的需求反映了人们日益关注抗衰老和美学.
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护理产品: 止痛贴和冷热贴在运动和健康领域显示出广泛的应用前景.
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儿童产品: 安全, 温和的婴儿降温贴在药房渠道获得了强劲的关注度, 开启新的机遇.
Biours将继续加深在南美的布局, 利用 20 多年的专业经验 薄荷 国际认证的质量体系 提供可靠的, 专业的、, 创新解决方案给全球客户.
结论
从越南到巴西, 从亚洲到南美, Biours正稳步推进其 全球品牌发展之旅. 怀着这样的信念 “Technology Empowers Beauty, Craftsmanship Ensures Quality,” Biours will continue to innovate in hydrogel technology, expand international partnerships, and bring 安全, 高效, and innovative Chinese-made solutions to consumers worldwide.
📌 The exhibition has concluded successfully, but new collaborations are just beginning. We look forward to meeting you again on future international stages!
