抗衰老, 平滑, 稳固? OEM品牌眼贴类型的功能分解

这 眼罩 market is becoming increasingly competitive. 针对OEM品牌 2025 护肤趋势, 通过功能差异化至关重要. 随着外籍人士的用户基础不断增长, 职业人士, 和轻医美消费者, focusing on specific goals and results is key to success.

👁️ 01. Anti-Aging Patches – First Defense Against Fine Lines

目标用户: Age 30+
Main Benefits: 胶原蛋白支持, elasticity boost
Key Ingredients: 肽, 胶原, 视黄醇衍生物, Pro-Xylane
OEM Tip: 使用带有分段区域的水凝胶或生物纤维面膜以提供优质的“药妆级”护理.

👁️ 02. 平滑 & Hydrating Patches – For Everyday Wrinkle Relief

目标用户: Ages 25–35 with fine lines or dryness
Main Benefits: 深层滋润, smoothing texture
Key Ingredients: 透明质酸, 神经酰胺, 泛醇, squalane
OEM Tip: Light sheet masks soaked in high-moisture essence, great for daily or pre-makeup use.

👁️ 03. 稳固 & Lifting Patches – For Visible Puffiness & Sagging

目标用户: Age 35+ with visible slack skin
Main Benefits: Improved contour, reduced puffiness
Key Ingredients: 咖啡因, perilla extract, EGF, syn-ake peptide
OEM Tip: Design with enhanced adherence and dual-zone lifting structure for a firmer look.

💼 OEM Differentiation Strategy:

• Avoid all-in-one formulas—focus on specific use cases and demographics.

• Adapt to regional skincare preferences (hydration for Asia, anti-aging for the West).

• Pair texture with packaging to create sensory engagement (e.g., cooling gel, elastic stretch mask).

• Highlight synergistic ingredient combos (e.g., 肽 + caffeine = firming + depuffing).