Biours Biosciences Co., Ltd.
Climatul tropical al Braziliei a generat puncte unice de durere în îngrijirea ochilor — temperaturile ridicate persistente cauzează umflături, razele UV intense adâncesc liniile fine, iar oboseala urbană agravează cearcănele. Totuși, produsele “unice pentru toate dimensiunile” disponibile în prezent pe piață încă se luptă să răspundă acestor nevoi. La Brazil Brand Expo, ICEGEL (sprijinită de Foshan Biours Biosciences Co., Ltd., un lider în inovații pentru hidrogel fondat în 2006) a lansat un portofoliu personalizat de îngrijire a ochilor, oferind putere partenerilor B2B (vânzătorilor transfrontalieri, angrosiștilor, și brandurilor) să captureze această piață neexploatată de miliarde de dolari.
1. Poziționare pe piață: Solving Tropical Eye Care Pain Points in Brazil
ICEGEL positions itself as Brazil’s “climat tropical-primul” furnizor de soluții pentru îngrijirea ochilor, susținut de două piloni principali:
- Inovație adaptată climatului: Produsele sunt special concepute pentru a face față temperaturilor ridicate din Brazilia pe tot parcursul anului (≥30℃) asigurând în același timp o eficacitate de durată (de exemplu, 3-4 ore de senzație de răcire, 8-aderare pe ore în medii umede).
- Lider în personalizare: Este singurul brand capabil să ofere personalizare la scară largă a formei și formulei pentru a corespunde preferințelor regionale (coastal vs. urban) și scenarii segmentate (de exemplu, reparații post-plajă, relaxare după oboseala de la birou).
2. Target B2B Customer Groups
We serve four core B2B groups to help them seize the explosive opportunities in Brazil’s eye care market:
- Vânzători de comerț electronic transfrontalier: Vânzători pe platforme precum Amazon Brazil și Mercado Livre, care caută “produse gata de vânzare + personalizabile” cu cerințe pentru livrare rapidă, complete compliance documents, and low minimum order quantities (MOQs).
- Local Wholesalers/Distributors: Partners supplying bulk, cost-effective inventory to pharmacies and beauty stores (de exemplu, Drogaria São Paulo, O Boticário) and enjoying exclusive regional rights.
- Beauty Brands (OEM/ODM): Brands looking to launch exclusive eye care lines, requiring customized shapes, formulas, and packaging (de exemplu, incorporating local plant ingredients like açaí).
- Pharmacies and Cosmeceutical Chain Stores: Retailers in need of reliable, high-margin products to fill shelves in the “tropical eye care” category, along with support for in-store displays and staff training.
3. Brazil’s Eye Care Market: Pain Points = Profit Opportunities
- Climate-Driven Demand: 90% of Brazilians suffer from eye puffiness, dryness, or dark circles due to year-round high temperatures (average temperature ≥30℃), spawning a targeted eye care market worth approximately USD 1.2 billion annually.
- Market Gap: Only 38% of products are designed for tropical climates, and most use generic shapes/sizes—there is massive room for “customized + high-performance” solutions.
4. ICEGEL Eye Care: 4 Core Ready-to-Sell Formats + Precise Customization
Ready-to-Sell Formats (Matching Immediate Market Needs)
| Product Type | Shape & Coverage Range | Core Efficacy (Test-Verified) | Target Scenarios |
| Full Eye Repair Mask | Covers entire eye area (upper eyelid to under-eye) | Fine lines reduced by 11.5% within 1 hour; skin elasticity improved by 12.3% in 28 zile | Post-beach repair (de exemplu, Rio de Janeiro) |
| Cooling Gel Eye Mask | Blue hydrogel covers eyes + temples | Provides long-lasting cooling sensation for 3-4 ore; redness reduced by 53% within 20 minutes | Office fatigue relief (de exemplu, São Paulo) |
| Localized Anti-Wrinkle Patch | Targets under-eye and outer eye corners | Instantly improves skin smoothness by 11.5%; high-concentration niacinamide fades dullness | Beauty convenience stores |
| Intensive Dark Circle Patch | Focuses on eye bags/dark circle areas | Dark circle area reduced by 41% in 28 zile (contains açaí extract, popular among Brazilians) | Local brand collaborations |
Customization: From Shape to Formula
ICEGEL offers full-dimensional customization to adapt to Brazil’s diverse regional and consumer needs:
- Shape Flexibility: Adjust sizes (de exemplu, large patches for severe eye bags) or create unique contours (petal-shaped, crescent-shaped). MOQ: 5,000 pieces.
- Formula Optimization: Enhance “cooling intensity” (suitable for coastal cities like Rio de Janeiro) or “repair power” (suitable for urban centers like São Paulo). Local ingredients (de exemplu, açaí, guaraná) can be incorporated.
- Brand Integration: Embed brand logos and use Portuguese packaging, ensuring compliance with ANVISA labeling regulations.
5. Technology & Compliance: Globally Certified Standards
As a core brand of Foshan Biours Biosciences Co., Ltd. (a pioneer with nearly 30 years of experience in hydrogel technology), ICEGEL guarantees:
- Patented Hydrogel Technology: The core hydrogel formula (patented) locks in active ingredients and maintains cooling effects—tests confirm it retains efficacy for 8 hours even at 35℃.
- Global Certifications: Certified by FDA, ISO 22716, GMPC, and CE—fully compliant with ANVISA’s strict import requirements (in line with RDC 48/2013 regulations).
- Safety Assurance: Dermatologically tested (irritation rate < 0.1%), suitable for sensitive skin.
6. Brazil Brand Expo: Exclusive B2B Benefits at Booth 7F203
Visit Booth 7F203 to enjoy exclusive offers:
- Free Customization Consultation: Our R&D team designs tailor-made eye care solutions (formă + formula) for your target market segment.
- Rapid Prototyping: Receive customized samples within 72 ore.
- Compliance Support: Free Portuguese ANVISA document package to accelerate product registration.
- Profit Optimization: Tiered pricing (up to 8% discount for orders ≥10,000 units) + 30% logistics subsidy for first orders.
7. Contact Us at the Expo
- Booth: Brazil Brand Expo, Booth 7F203
- Contact Information:
- WhatsApp: +86 19075272137
- E-mail: [email protected]
- Official Website: biours.com
Capture Brazil’s booming market with ICEGEL’s customized, tropical climate-adapted eye care solutions—see you at the expo!