Biours Biosciences Co., Ltd.
Brazil’s tropical climate has given rise to unique eye care pain points—persistent high temperatures cause puffiness, intense UV rays deepen fine lines, and urban fatigue worsens dark circles. Totuși, the “one-size-fits-all” products currently available in the market still struggle to meet these needs. At the Brazil Brand Expo, ICEGEL (backed by Foshan Biours Biosciences Co., Ltd., a hydrogel innovation leader founded in 2006) launched a customized eye care portfolio, empowering B2B partners (cross-border sellers, wholesalers, and brands) to capture this untapped billion-dollar market.
1. Market Positioning: Solving Tropical Eye Care Pain Points in Brazil
ICEGEL positions itself as Brazil’s “tropical climate-first” eye care solution provider, supported by two core pillars:
- Climate-Adaptive Innovation: Products are specifically designed to cope with Brazil’s year-round high temperatures (≥30℃) while ensuring long-lasting efficacy (e.g., 3-4 hours of cooling sensation, 8-hour adherence in humid environments).
- Customization Leadership: It is the only brand capable of providing large-scale customization of shape and formula to match regional preferences (coastal vs. urban) and segmented scenarios (e.g., post-beach repair, office fatigue relief).
2. Target B2B Customer Groups
We serve four core B2B groups to help them seize the explosive opportunities in Brazil’s eye care market:
- Cross-Border E-Commerce Sellers: Sellers on platforms such as Amazon Brazil and Mercado Livre, seeking “ready-to-sell + customizable” products with requirements for fast shipping, complete compliance documents, and low minimum order quantities (MOQs).
- Local Wholesalers/Distributors: Partners supplying bulk, cost-effective inventory to pharmacies and beauty stores (e.g., Drogaria São Paulo, O Boticário) and enjoying exclusive regional rights.
- Beauty Brands (OEM/ODM): Brands looking to launch exclusive eye care lines, requiring customized shapes, formulas, and packaging (e.g., incorporating local plant ingredients like açaí).
- Pharmacies and Cosmeceutical Chain Stores: Retailers in need of reliable, high-margin products to fill shelves in the “tropical eye care” category, along with support for in-store displays and staff training.
3. Brazil’s Eye Care Market: Pain Points = Profit Opportunities
- Climate-Driven Demand: 90% of Brazilians suffer from eye puffiness, dryness, or dark circles due to year-round high temperatures (average temperature ≥30℃), spawning a targeted eye care market worth approximately USD 1.2 billion annually.
- Market Gap: Only 38% of products are designed for tropical climates, and most use generic shapes/sizes—there is massive room for “customized + high-performance” solutions.
4. ICEGEL Eye Care: 4 Core Ready-to-Sell Formats + Precise Customization
Ready-to-Sell Formats (Matching Immediate Market Needs)
| Product Type | Shape & Coverage Range | Core Efficacy (Test-Verified) | Target Scenarios |
| Full Eye Repair Mask | Covers entire eye area (upper eyelid to under-eye) | Fine lines reduced by 11.5% within 1 hour; skin elasticity improved by 12.3% in 28 zile | Post-beach repair (e.g., Rio de Janeiro) |
| Cooling Gel Eye Mask | Blue hydrogel covers eyes + temples | Provides long-lasting cooling sensation for 3-4 hours; redness reduced by 53% within 20 minutes | Office fatigue relief (e.g., São Paulo) |
| Localized Anti-Wrinkle Patch | Targets under-eye and outer eye corners | Instantly improves skin smoothness by 11.5%; high-concentration niacinamide fades dullness | Beauty convenience stores |
| Intensive Dark Circle Patch | Focuses on eye bags/dark circle areas | Dark circle area reduced by 41% in 28 zile (contains açaí extract, popular among Brazilians) | Local brand collaborations |
Customization: From Shape to Formula
ICEGEL offers full-dimensional customization to adapt to Brazil’s diverse regional and consumer needs:
- Shape Flexibility: Adjust sizes (e.g., large patches for severe eye bags) or create unique contours (petal-shaped, crescent-shaped). MOQ: 5,000 pieces.
- Formula Optimization: Enhance “cooling intensity” (suitable for coastal cities like Rio de Janeiro) or “repair power” (suitable for urban centers like São Paulo). Local ingredients (e.g., açaí, guaraná) can be incorporated.
- Brand Integration: Embed brand logos and use Portuguese packaging, ensuring compliance with ANVISA labeling regulations.
5. Technology & Compliance: Globally Certified Standards
As a core brand of Foshan Biours Biosciences Co., Ltd. (a pioneer with nearly 30 years of experience in hydrogel technology), ICEGEL guarantees:
- Patented Hydrogel Technology: The core hydrogel formula (patented) locks in active ingredients and maintains cooling effects—tests confirm it retains efficacy for 8 hours even at 35℃.
- Global Certifications: Certified by FDA, ISO 22716, GMPC, and CE—fully compliant with ANVISA’s strict import requirements (in line with RDC 48/2013 regulations).
- Safety Assurance: Dermatologically tested (irritation rate < 0.1%), suitable for sensitive skin.
6. Brazil Brand Expo: Exclusive B2B Benefits at Booth 7F203
Visit Booth 7F203 to enjoy exclusive offers:
- Free Customization Consultation: Our R&D team designs tailor-made eye care solutions (shape + formula) for your target market segment.
- Rapid Prototyping: Receive customized samples within 72 hours.
- Compliance Support: Free Portuguese ANVISA document package to accelerate product registration.
- Profit Optimization: Tiered pricing (up to 8% discount for orders ≥10,000 units) + 30% logistics subsidy for first orders.
7. Contact Us at the Expo
- Booth: Brazil Brand Expo, Booth 7F203
- Contact Information:
- WhatsApp: +86 19075272137
- E-mail: [email protected]
- Official Website: biours.com
Capture Brazil’s booming market with ICEGEL’s customized, tropical climate-adapted eye care solutions—see you at the expo!