Biours Biosciences Co., Ltd.
Demand for “cool beauty products” in Brazil’s tropical climate is experiencing explosive growth. Year-round high temperatures of 35℃+ have surged consumer demand for cooling skincare products. Leveraging full-chain international certifications and exclusive patent technology, ICEGEL launches three segmented scenario-specific mask series, providing cross-border sellers, angrosiștilor, and brand owners with a full-scenario profit solution covering outdoor protection, îngrijirea de urgență post-expunere la soare, și iluminare țintită. Susținut de date complete de eficacitate din partea terților și conformitate ANVISA, Măștile din seria ICEGEL se remarcă ca produse rare “conformitate + eficacitate” produse cu siguranță dublă pe piața din Brazilia.
I. Outdoor Cooling Firming & Repair Mask: Tehnologia patentată Black creează o “Barieră de protecție solară mobilă”
Proiectată special pentru activități frecvente în aer liber în Brazilia, cum ar fi ieșirile la plajă și petrecerile în aer liber, Mască de răcire și fermitate ICEGEL pentru exterior & repară și adoptă un tăietură stereo 3D cu cârlig dublu pentru urechi inovatoare, acoperind perfect zona de sub conturul ochilor până la linia maxilarului. Combinată cu tehnologia patentată de hidrogel, oferă efecte trei-în-unu: “protecție + reparare + fermitate”.
Avantaje tehnologice principale:
- Răcire de lungă durată + Protecție UV: Tehnologie avansată de blocare la rece bazată pe un patent de invenție (Titlul brevetului: Un plasture de hidrogel și metoda sa de preparare) menține o senzație de răcorire timp de 3-4 ore. Combinat cu material de protecție solară UPF50+ (testat conform GB/T 18830-2009 standard, cu 98% rata de blocare UV), formează o protecție duală de protecție fizică împotriva soarelui și răcorire, prevenind roșeața și excesul de sebum al pielii cauzate de temperaturile ridicate în aer liber.
- Sistem dinamic de fermitate: Designul cu două cârlige pentru urechi exercită efecte de lifting fizic, combinat cu eficiența anti-pungi a cofeinei. Verificat prin testare 1-oră de eficacitate umană realizată de terți, claritatea conturului maxilarului crește cu 27% după utilizare, combate instantaneu relaxarea pielii cauzată de temperaturi ridicate.
- Adaptabilitate extremă la mediu: Materialul măștii utilizează o formulă rezistentă la transpirație, menținând aderența timp de 8 ore fără alunecare chiar și la temperaturi peste 35℃, solving the pain point of traditional masks easily falling off during outdoor use.
Market Adaptation Scenarios:
Targeting outdoor product stores and sports beauty channels in coastal cities such as Rio de Janeiro and Salvador, it can be sold as a “dual protection set” with sunscreen to increase average order value.
II. Post-Sun Repair Mask: “Emergency Essential” Backed by Clinical-Grade Soothing Data
Addressing skin redness and burning caused by Brazil’s intense sunlight, the ICEGEL Post-Sun Repair Mask builds a 72-hour post-sun repair loop through a plant-based soothing formula + instant cooling technology.
Efficacy Data Endorsement:
- Instant soothing and cooling: Contains 5% ectoine and purslane extract. Verified by homologous testing methods, skin temperature decreases by 2.3℃ 10 minutes after use, and redness area reduces by 53% within 2-30 minutes, effectively relieving post-sun burning sensation.
- Barrier repair ability: Features a synergistic formula of madecassoside and panthenol B5. A 28-day human efficacy report shows that continuous use for 3 days increases skin barrier moisture content by 42%, accelerates stratum corneum repair by 2.7 times, and reduces the risk of post-sun peeling.
- Irritation-free guarantee: Passed dermatological sensitive skin testing (0.1% irritation response rate), complies with ANVISA Category I cosmetics filing requirements, and labels include the statement “Este produto não é um medicamento” to meet compliance claims.
Channel Strategy:
Suitable for drugstores and supermarket beauty sections in inland cities such as São Paulo. Displayed as an “essential companion to sunscreen” and positioned as a blockbuster combination during summer promotion periods.
III. Brightening & Spot-Reducing Mask: “Mild Brightening Solution” Backed by China Special Certification
Catering to the Brazilian market’s demand for even skin tone, the ICEGEL Brightening & Spot-Reducing Mask is a registered product of China’s special cosmetics (National Cosmetic Special Certificate No.: G××××). It adopts a mild formula to achieve safe brightening, avoiding ANVISA’s strict restrictions on brightening products.
Balancing Compliance and Efficacy:
- Safe ingredient matrix: Features leukocyte extract as the core (0.3% concentration), blocking melanin production by inhibiting tyrosinase activity. 28-day clinical data shows that spot area reduces by 41%, melanin index increases by 1.3 ITA° levels, and there is no irritation associated with traditional brightening ingredients.
- ANVISA compliance design: Avoids sensitive claims such as “whitening” și “spot removal”; labels use compliant expressions like “even skin tone” și “brighten skin tone”. Completed Registro registration as a Category II cosmetic, submitting a complete chain of toxicological tests and efficacy evidence.
- Technical barrier construction: Combined with freeze-drying black technology to retain 98.6% ingredient activity; ISO 22716 certified production lines ensure efficacy consistency across batches, providing a complete compliance document package for cross-border sales.
Market Entry Strategy:
Penetrate through local Brazilian beauty chain store channels, emphasizing the differentiated selling point of “Asian mild brightening technology” to attract sensitive skin user groups.
IV. Full-Chain Support for B-End Cooperation: Worry-Free Solution from Compliance to Profitability
ICEGEL provides a customized empowerment system for cross-border sellers, angrosiștilor, and brand owners to lower market entry barriers:
1. Compliance Assurance
- Complete document support: Provides Portuguese versions of ISO 22716, GMPC certification documents, FDA registration certificates, and local Brazilian BRH (Brazilian Responsible Holder) services to assist with ANVISA filing/registration.
- Localization of test reports: Translates and notarizes third-party efficacy reports into Portuguese, including complete data chains of 1-hour instant efficacy and 28-day long-term testing.
2. Flexible Customization Services
- Formula adjustment: Adjusts cooling duration (1-4 hours adjustable) according to regional needs; brightening variants support custom ingredient concentration (0.3%-1.2%).
- Design ambalaj: Provides Portuguese packaging templates compliant with ANVISA labeling regulations, supports printing of regional exclusive batch numbers, with a minimum order quantity (MOQ) as low as 500 boxes.
3. Profit Model Optimization
- Tiered pricing system: Wholesale unit price of ×× USD for orders starting from 500 boxes; additional 8% discount for orders of 5,000 boxes and above; cross-border logistics costs controlled within 12% of the goods value.
- Marketing material package: Includes real photos of Brazilian models, Portuguese short video scripts, and social media posters, aligning with local aesthetic preferences.
V. Seize the Golden Window of Brazil’s Hot Season
Currently, it is the critical stock-up period for Brazil’s summer (December-March next year). The three ICEGEL mask series can support trial sales on platforms such as Mercado Livre, with stable gross profit margins of over 60% in wholesale channels.
👉 Launch Cooperation Now
- Cross-border wholesale consultation: Add WhatsApp to obtain the complete price list and compliance document package.
- Custom solution application: Send requirements to [email protected] to receive an exclusive plan within 48 ore.
- Sample application channel: New customers can apply for a free 3-piece experience set (limited to the first 50 customers).
With “scenario-based product matrix + compliance technical barriers”, ICEGEL helps partners achieve sustainable profitability in the Brazilian beauty market. This hot season, let’s tap into the “cool economy” together!