The 12th HOMELIFE Brazil International Beauty & Expoziția de îngrijire personală, a highly anticipated event in the global Produse de înfrumusețare and personal care industry, will be held at São Paulo Expo Center, Brazilia, from September 16 la 18, 2025. Biours, a Chinese innovative enterprise with nearly 20 years of experience in the industry, has confirmed its participation. It will showcase its world-leading hydrogel technology, a series of solutions, and products under its star brand ICEGEL, becoming one of the most eye-catching highlights of this expo.
International platform, gathering global business opportunities
HOMELIFE International Beauty & Personal Care Expo is a leading trade and exchange platform in the global beauty and personal care industry, dedicated to building an efficient bridge for global manufacturers, furnizori, and professional buyers. This expo is expected to attract industry elites from around the world to explore the latest trends and unlimited business opportunities in the fields of beauty, personal care, and medical equipment. The expo organizer stated that the platform will continue to lead the industry frontier and help enterprises expand into the international market.
Biours: Leader in hydrogel innovation and ICEGEL brand
Biours (Please pay attention to the detailed information of the exhibition below) will take “Leading in Hydrogel Innovation (2006-2025)” as the theme to comprehensively present its nearly 20 years of hydrogel research and development achievements. Its core highlights include:
- ICEGEL™ Targeted Full-Body Care Patch Series:
- Transparent cooling patch: Based on Biours’ core hydrogel technology, it provides physical cooling, cool and comfortable, and quick relief.
- Natural essential oil soothing ice patch: Innovatively combines a transparent hydrogel base with natural plant essential oils (such as mint, lavender, etc.), bringing double enjoyment of instant coolness and natural aromatic soothing, effectively relieving muscle fatigue and tension.
- As a core medical device product (Dispositivos Médicos), this series uses transparent and environmentally friendly materials, especially suitable for infants aged 0-3. It focuses on the safety concept of “no preservatives, no pigments” and meets the immediate cooling and soothing needs of people of all ages.
- Hidro-Calming Series – Cosméticos:
- ICEGEL Mask – Outdoor: Provides targeted protection and soothing.
- Post-Sun Mask – Recovery: Quickly calms and repairs damaged skin.
- Lifting Mask – Fermitate: Ajută la modelarea și revitalizarea pielii.
- Tehnologie revoluționară de transport: Membrană nanofibroasă: Această platformă tehnologică are funcții duale de pansamente medicale și vehicule cosmetice de înaltă clasă, demonstrând la Biours’ extensibilitate tehnică puternică și inovație.
Participă la eveniment și explorează viitorul
Biours și brandul său ICEGEL așteaptă cu nerăbdare să comunice și să coopereze cu specialiști din industrie din întreaga lume la HOMELIFE Brazil Expo pentru a discuta perspectivele de aplicare și direcțiile de dezvoltare ale tehnologiei hidrogel în domeniile frumuseții, personal care, și îngrijirii medicale. Compania crede că produsele sale inovatoare, sigure, eficiente, și prietenoase cu mediul, în special noua experiență răcoritoare și confortabilă oferită de seria ICEGEL, vor aduce o valoare excelentă consumatorilor și partenerilor din întreaga lume.
Despre Biours:
Biours is a high-tech enterprise focusing on the research, development, and application of hydrogel technology, with nearly 20 years of profound technical accumulation. The company’s product line covers medical devices, cosmetics, and personal care fields. Its brand ICEGEL focuses on providing cooling and soothing solutions based on hydrogel, and is committed to providing safe and effective products for the global market through continuous innovation.
Expo Information:
- Name: The 12th Brazil Beauty Care Expo
- Time: Septembrie 16-18, 2025
- Venue: São Paulo Expo Center, Brazilia
- Biours Booth: 6G204
Contact Biours:
- Official website: biours.com
- E-mail: [email protected]
- Telefon: +86 19075272137 / +86 13632246160
About HOMELIFE International Beauty & Expoziția de îngrijire personală:
The HOMELIFE series of expos are important trade platforms in the global beauty and personal care industry. Held in many places around the world every year, ei adună principalele întreprinderi și cumpărători din industrie. Sunt evenimentele preferate pentru explorarea tendințelor pieței, stabilirea conexiunilor de afaceri, și promovarea dezvoltării industriei.
Biours Biosciences Co., Ltd.











