În septembrie 18, 2025, Cea de-a 12-a ediție a HOMELIFE Brazil International Beauty & Expoziția de îngrijire personală s-a încheiat cu succes la Centrul Expozițional din São Paulo. În calitate de pionier global în tehnologia hidrogelului, Biours Biotechnology Co., Ltd. showcased its flagship brand ICEGEL and a series of innovative solutions, atrăgând atenția puternică a profesioniștilor și partenerilor internaționali din industrie.
Revizuirea expoziției: Stronger-than-Expected Demand in Brazil
Over the three-day event, Booth 6G204 became one of the highlights of the expo. With its cutting-edge hydrogel technology și ICEGEL star product portfolio, Biours a atras distribuitori, cumpărători, și parteneri din America de Sud, America de Nord, și Europa.
În timpul expoziției, it became clear that beauty and personal care products are significantly more popular in Brazil than in many other markets. Brazilian consumers showed remarkable enthusiasm for facial care products, especially lifting masks, plasturii pentru bărbie dublă, măștile pentru întreaga față, plasturii pentru ochi, and forehead wrinkle patches—all of which indicate a strong demand for anti-aging and facial contouring solutions.
Perspective de piață: Echilibru între medicină & Personal Care
Beyond beauty, Brazil also demonstrated strong acceptance of functional care products. Biours’ pain relief patches and hot/cold therapy patches gained significant interest from sports recovery distributors and pharmacy buyers, care au recunoscut aplicabilitatea lor largă atât în scenarii sportive, cât și în cele de sănătate cotidiană.
In the children’s healthcare sector, Biours’ infant cooling patches won high recognition from professional pharmacy chains. In-depth discussions with leading pharmacy groups highlighted future collaboration opportunities in safe pediatric care and fever management—showing clear growth potential in professional medical channels.
Colaborare & Încredere: Building Global Partnerships
The exhibition was not only a platform to showcase products but also a valuable opportunity for deep cooperation and dialogue. Biours a interacționat cu numeroși cumpărători, proprietari de branduri, și distribuitori, reaching preliminary consensus on OEM/ODM partnerships, agenție de brand, și extinderea pe piață.
Feedback from the event confirmed that Biours’ dual-track strategy of “Medical + Beauty Care” and its commitment to safety, sustainability, and innovation align strongly with the needs of the Brazilian market. With closer collaboration, Biours is poised to achieve significant breakthroughs in Latin America.
Looking Ahead: Expanding into Latin America’s Blue Ocean
The exhibition strengthened Biours’ confidence that Brazil and the wider Latin American region represent a major growth frontier for beauty and healthcare products.
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Beauty Products: From facial masks to eye care, strong demand reflects a growing focus on anti-aging and aesthetics.
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Care Products: Pain relief and hot/cold patches show broad application prospects in sports and wellness.
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Children’s Products: Safe, gentle infant cooling patches gained strong traction with pharmacy channels, unlocking new opportunities.
Biours will continue to deepen its presence in South America, leveraging 20 years of expertise și internationally certified quality systems to deliver reliable, professional, and innovative solutions to global customers.
Conclusion
From Vietnam to Brazil, from Asia to South America, Biours is steadily advancing its global brand journey. With the belief that “Technology Empowers Beauty, Craftsmanship Ensures Quality,” Biours will continue to innovate in hydrogel technology, expand international partnerships, and bring sigur, effective, and innovative Chinese-made solutions to consumers worldwide.
📌 The exhibition has concluded successfully, but new collaborations are just beginning. We look forward to meeting you again on future international stages!