International Beauty Expo 11-14 May 2024

International Beauty Expo 11-14 May 2024

KUALA LUMPUR, January 2024: The International Beauty Expo (IBE) – Malaysia’s most prominent platform for beauty professionals, is set to illuminate the Kuala Lumpur Convention Centre from May 11th to May 14th, 2024, for its 18th edition. Renowned as the pinnacle of beauty sourcing and innovation, IBE 2024 is poised to redefine industry standards and expectations. Gathering over 430 exhibitors from more than 28 countries, IBE 2024 is a convergence of the finest in cosmetics, skincare, hair care, nail care, fragrances, beauty equipment, and much more. This year’s event promises an expansive showcase, where beauty professionals, suppliers, distributors, and manufacturers will discover the vanguard of the beauty landscape.

Set in the heart of Kuala Lumpur, IBE offers unparalleled opportunities for networking, sourcing, and staying abreast of the industry’s advancements. With the support of esteemed Malaysian government agencies such as Malaysia Tourism Promotion Board, Malaysia Convention & Exhibition Bureau (MyCEB) and Department of Skills Development (JPK) IBE 2024 is positioned as the premier platform for industry players. Simultaneously, IBE 2024 is endorsed by the Malaysia External Trade Development Corporation (MATRADE). Elite Expo thanks these government parties for their constant support, which has contributed to the success of this exhibition.

Historic Collaboration: IBE and MIJF Grandeur Opening Ceremony
In an unprecedented move, IBE will share its opening ceremony on May 11th with Elite Expo’s sister show, the Malaysia International Jewellery Fair (MIJF), marking a historic moment in Elite Expo’s history. MIJF is set to take place from May 9th to May 12th, 2024, marking the first time in Elite Expo history that both shows would be hosted concurrently with two overlapping days.

One Destination, World’s Country Products
Further enhancing its global stature, IBE 2024 will boast the industry’s largest country pavilion, featuring Korea, Taiwan, 中国, Russia, Indonesia, and other countries, following the resounding success of previous years’ pavilions. These country pavilions are certain to provide a platform for wholesalers, retailers, distributors, and others to source the most recent products, tools, and various types of machinery from these top beauty countries.

Recognizing Eminence: MIVA Asia Excellence Awards
In partnership with the Malaysia International Vocational Association (MIVA), IBE 2024 aims to provide a platform for global talents to compete and gain exposure within the industry. The continuation of IBE 2023’s MIVA Asia Excellence Awards underscores this commitment to nurturing young talent across hair, nails, makeup, embroidery, and eyelash competitions.

Supported by an array of international exhibitors and a dedicated team of Professional Exhibition Organizers (PEOs), IBE remains committed to shaping the future of the MICE (meetings, incentives, conventions & exhibitions) industry. Through strategic planning and worldwide promotions, IBE aims to attract a broader audience of local and overseas buyers, facilitating access to cutting-edge professional products, services, brands, trends, machines, tools & equipment.