Brazil’s tropical climate has given rise to unique eye care pain points—persistent high temperatures cause puffiness, intense UV rays deepen fine lines, and urban fatigue worsens dark circles. However, the “one-size-fits-all” products currently available in the market still struggle to meet these needs. At the Brazil Brand Expo, ICEGEL (backed by Foshan Biours Biosciences Co., Ltd., a hydrogel innovation leader founded in 2006) launched a customized eye care portfolio, empowering B2B partners (cross-border sellers, 卸売り 業 者, and brands) to capture this untapped billion-dollar market.
1. Market Positioning: Solving Tropical Eye Care Pain Points in Brazil
ICEGEL positions itself as Brazil’s “tropical climate-first” eye care solution provider, supported by two core pillars:
- Climate-Adaptive Innovation: Products are specifically designed to cope with Brazil’s year-round high temperatures (≥30℃) while ensuring long-lasting efficacy (e.g., 3-4 hours of cooling sensation, 8-hour adherence in humid environments).
- Customization Leadership: It is the only brand capable of providing large-scale customization of shape and formula to match regional preferences (coastal vs. urban) and segmented scenarios (e.g., post-beach repair, office fatigue relief).
2. Target B2B Customer Groups
We serve four core B2B groups to help them seize the explosive opportunities in Brazil’s eye care market:
- Cross-Border E-Commerce Sellers: Sellers on platforms such as Amazon Brazil and Mercado Livre, seeking “ready-to-sell + customizable” products with requirements for fast shipping, complete compliance documents, and low minimum order quantities (MOQs).
- Local Wholesalers/Distributors: Partners supplying bulk, cost-effective inventory to pharmacies and beauty stores (e.g., Drogaria São Paulo, O Boticário) and enjoying exclusive regional rights.
- Beauty Brands (のOEM / ODM): Brands looking to launch exclusive eye care lines, requiring customized shapes, formulas, and packaging (e.g., incorporating local plant ingredients like açaí).
- Pharmacies and Cosmeceutical Chain Stores: Retailers in need of reliable, high-margin products to fill shelves in the “tropical eye care” category, along with support for in-store displays and staff training.
3. Brazil’s Eye Care Market: Pain Points = Profit Opportunities
- Climate-Driven Demand: 90% of Brazilians suffer from eye puffiness, dryness, or dark circles due to year-round high temperatures (average temperature ≥30℃), spawning a targeted eye care market worth approximately USD 1.2 billion annually.
- Market Gap: Only 38% of products are designed for tropical climates, and most use generic shapes/sizes—there is massive room for “customized + high-performance” solutions.
4. ICEGEL Eye Care: 4 Core Ready-to-Sell Formats + Precise Customization
Ready-to-Sell Formats (Matching Immediate Market Needs)
製品タイプ | Shape & Coverage Range | Core Efficacy (Test-Verified) | Target Scenarios |
Full Eye Repair Mask | Covers entire eye area (upper eyelid to under-eye) | Fine lines reduced by 11.5% within 1 hour; skin elasticity improved by 12.3% in 28 日 | Post-beach repair (e.g., Rio de Janeiro) |
Cooling Gel Eye Mask | Blue hydrogel covers eyes + temples | Provides long-lasting cooling sensation for 3-4 時間; redness reduced by 53% within 20 minutes | Office fatigue relief (e.g., São Paulo) |
Localized Anti-Wrinkle Patch | Targets under-eye and outer eye corners | Instantly improves skin smoothness by 11.5%; high-concentration niacinamide fades dullness | Beauty convenience stores |
Intensive Dark Circle Patch | Focuses on eye bags/dark circle areas | Dark circle area reduced by 41% in 28 日 (contains açaí extract, popular among Brazilians) | Local brand collaborations |
カスタマイズ: From Shape to Formula
ICEGEL offers full-dimensional customization to adapt to Brazil’s diverse regional and consumer needs:
- Shape Flexibility: Adjust sizes (e.g., large patches for severe eye bags) or create unique contours (petal-shaped, crescent-shaped). 最低発注書: 5,000 pieces.
- Formula Optimization: Enhance “cooling intensity” (suitable for coastal cities like Rio de Janeiro) or “repair power” (suitable for urban centers like São Paulo). Local ingredients (e.g., açaí, guaraná) can be incorporated.
- Brand Integration: Embed brand logos and use Portuguese packaging, ensuring compliance with ANVISA labeling regulations.
5. Technology & Compliance: Globally Certified Standards
As a core brand of Foshan Biours Biosciences Co., 株式 会社. (a pioneer with nearly 30 years of experience in hydrogel technology), ICEGEL guarantees:
- Patented Hydrogel Technology: The core hydrogel formula (patented) locks in active ingredients and maintains cooling effects—tests confirm it retains efficacy for 8 hours even at 35℃.
- Global Certifications: Certified by FDA, ISO 22716, GMPCの, and CE—fully compliant with ANVISA’s strict import requirements (in line with RDC 48/2013 regulations).
- Safety Assurance: Dermatologically tested (irritation rate < 0.1%), suitable for sensitive skin.
6. Brazil Brand Expo: Exclusive B2B Benefits at Booth 7F203
Visit Booth 7F203 to enjoy exclusive offers:
- Free Customization Consultation: Our R&D team designs tailor-made eye care solutions (shape + formula) for your target market segment.
- Rapid Prototyping: Receive customized samples within 72 時間.
- Compliance Support: Free Portuguese ANVISA document package to accelerate product registration.
- Profit Optimization: Tiered pricing (up to 8% discount for orders ≥10,000 units) + 30% logistics subsidy for first orders.
7. Contact Us at the Expo
- Booth: Brazil Brand Expo, Booth 7F203
- Contact Information:
- ワッツアップ: +86 19075272137
- 電子メール: [email protected]
- Official Website: biours.com
Capture Brazil’s booming market with ICEGEL’s customized, tropical climate-adapted eye care solutions—see you at the expo!