Biours Biosciences Co.(バイオアーズ・バイオサイエンス), 株式 会社.
On September 18, 2025, the 12th HOMELIFE Brazil International Beauty & Personal Care Expo successfully concluded at the São Paulo Expo Center. As a global pioneer in hydrogel technology, Biours Biotechnology Co., 株式 会社. showcased its flagship brand ICEGEL and a series of innovative solutions, drawing strong attention from international industry professionals and partners.
Exhibition Review: Stronger-than-Expected Demand in Brazil
Over the three-day event, Booth 6G204 became one of the highlights of the expo. With its cutting-edge hydrogel technology and ICEGEL star product portfolio, Biours attracted distributors, buyers, and partners from South America, North America, and Europe.
During the exhibition, it became clear that beauty and personal care products are significantly more popular in Brazil than in many other markets. Brazilian consumers showed remarkable enthusiasm for facial care products, especially lifting masks, double chin patches, full-face masks, eye patches, and forehead wrinkle patches—all of which indicate a strong demand for anti-aging and facial contouring solutions.
Market Insights: Balance Between Medical & Personal Care
Beyond beauty, Brazil also demonstrated strong acceptance of functional care products. Biours’ pain relief patches and hot/cold therapy patches gained significant interest from sports recovery distributors and pharmacy buyers, who recognized their wide applicability in both athletic and everyday health scenarios.
In the children’s healthcare sector, Biours’ infant cooling patches won high recognition from professional pharmacy chains. In-depth discussions with leading pharmacy groups highlighted future collaboration opportunities in safe pediatric care and fever management—showing clear growth potential in professional medical channels.
Collaboration & Trust: Building Global Partnerships
The exhibition was not only a platform to showcase products but also a valuable opportunity for deep cooperation and dialogue. Biours engaged with numerous buyers, brand owners, and distributors, reaching preliminary consensus on OEM/ODM partnerships, brand agency, and market expansion.
Feedback from the event confirmed that Biours’ dual-track strategy of “Medical + Beauty Care” and its commitment to safety, sustainability, and innovation align strongly with the needs of the Brazilian market. With closer collaboration, ビオールスはラテンアメリカで重要なブレークスルーを達成する態勢を整えている.
先を見据えて: ラテンアメリカのブルーオーシャンへの進出
展示会はビオールスに確信を与えた ブラジルおよびラテンアメリカ全体は、美容・健康製品の大きな成長分野であることを.
-
美容製品: フェイシャルマスクからアイケアまで, 強い需要はアンチエイジングと美学への関心の高まりを反映している.
-
ケア製品: 痛み緩和および温冷パッチはスポーツおよびウェルネスの分野で幅広い応用可能性を示す.
-
子供向け製品: 安全で, やさしい乳児用冷却パッチは薬局チャネルで強い支持を得た, 新たな機会を切り開く.
ビオールスは南米でのプレゼンスを引き続き深める, 活用して 20 長年の専門知識を and 国際的に認証された品質システムを 信頼できる, プロフェッショナルな, and innovative solutions to global customers.
Conclusion
From Vietnam to Brazil, from Asia to South America, Biours is steadily advancing its global brand journey. With the belief that “Technology Empowers Beauty, Craftsmanship Ensures Quality,” Biours will continue to innovate in hydrogel technology, expand international partnerships, and bring safe, effective, and innovative Chinese-made solutions to consumers worldwide.
📌 The exhibition has concluded successfully, but new collaborations are just beginning. We look forward to meeting you again on future international stages!