Biours Successfully Concludes HOMELIFE Brazil International Beauty & Personal Care Expo

On September 18, 2025, the 12th HOMELIFE Brazil International Beauty & Personal Care Expo successfully concluded at the São Paulo Expo Center. As a global pioneer in hydrogel technology, Biours Biotechnology Co., 株式 会社. showcased its flagship brand ICEGEL and a series of innovative solutions, drawing strong attention from international industry professionals and partners.

Exhibition Review: Stronger-than-Expected Demand in Brazil

Over the three-day event, Booth 6G204 became one of the highlights of the expo. With its cutting-edge hydrogel technology and ICEGEL star product portfolio, Biours attracted distributors, buyers, and partners from South America, North America, and Europe.

During the exhibition, it became clear that beauty and personal care products are significantly more popular in Brazil than in many other markets. Brazilian consumers showed remarkable enthusiasm for facial care products, especially lifting masks, double chin patches, full-face masks, eye patches, and forehead wrinkle patches—all of which indicate a strong demand for anti-aging and facial contouring solutions.

Market Insights: Balance Between Medical & Personal Care

Beyond beauty, Brazil also demonstrated strong acceptance of functional care products. Biours’ pain relief patches and hot/cold therapy patches gained significant interest from sports recovery distributors and pharmacy buyers, who recognized their wide applicability in both athletic and everyday health scenarios.

In the children’s healthcare sector, Biours’ infant cooling patches won high recognition from professional pharmacy chains. In-depth discussions with leading pharmacy groups highlighted future collaboration opportunities in safe pediatric care and fever management—showing clear growth potential in professional medical channels.

Collaboration & Trust: Building Global Partnerships

The exhibition was not only a platform to showcase products but also a valuable opportunity for deep cooperation and dialogue. Biours engaged with numerous buyers, brand owners, and distributors, reaching preliminary consensus on OEM/ODM partnerships, brand agency, and market expansion.

Feedback from the event confirmed that Biours’ dual-track strategy of “Medical + Beauty Care” and its commitment to safety, sustainability, and innovation align strongly with the needs of the Brazilian market. With closer collaboration, Biours is poised to achieve significant breakthroughs in Latin America.

Looking Ahead: Expanding into Latin America’s Blue Ocean

The exhibition strengthened Biours’ confidence that Brazil and the wider Latin American region represent a major growth frontier for beauty and healthcare products.

• Beauty Products: From facial masks to eye care, strong demand reflects a growing focus on anti-aging and aesthetics.

• Care Products: Pain relief and hot/cold patches show broad application prospects in sports and wellness.

• Children’s Products: Safe, gentle infant cooling patches gained strong traction with pharmacy channels, unlocking new opportunities.

Biours will continue to deepen its presence in South America, leveraging 20 years of expertise and internationally certified quality systems to deliver reliable, professional, and innovative solutions to global customers.

Conclusion

From Vietnam to Brazil, from Asia to South America, Biours is steadily advancing its global brand journey. With the belief that “Technology Empowers Beauty, Craftsmanship Ensures Quality,” Biours will continue to innovate in hydrogel technology, expand international partnerships, and bring safe, effective, and innovative Chinese-made solutions to consumers worldwide.

📌 The exhibition has concluded successfully, but new collaborations are just beginning. We look forward to meeting you again on future international stages!