The 12th HOMELIFE Brazil International Beauty & Expo Soins Personnels, a highly anticipated event in the global beauté and personal care industry, will be held at São Paulo Expo Center, Brésil, from September 16 to 18, 2025. Biours, a Chinese innovative enterprise with nearly 20 years of experience in the industry, has confirmed its participation. It will showcase its world-leading hydrogel technology, a series of solutions, and products under its star brand ICEGEL, becoming one of the most eye-catching highlights of this expo.
International platform, gathering global business opportunities
HOMELIFE International Beauty & Personal Care Expo is a leading trade and exchange platform in the global beauty and personal care industry, dédié à la création d'un pont efficace pour les fabricants mondiaux, fournisseurs, et acheteurs professionnels. On s'attend à ce que cette exposition attire les élites de l'industrie du monde entier pour explorer les dernières tendances et des opportunités commerciales illimitées dans les domaines de la beauté, soins personnels, et équipements médicaux. L'organisateur de l'exposition a déclaré que la plateforme continuera à diriger l'avant-garde de l'industrie et aidera les entreprises à se développer sur le marché international.
Biours: Leader de l'innovation en hydrogel et marque ICEGEL
Biours (Veuillez prêter attention aux informations détaillées de l'exposition ci-dessous) prendra “Leader de l'innovation en hydrogel (2006-2025)” comme thème pour présenter de manière complète ses presque 20 années de recherche et développement en hydrogel. Ses points forts principaux incluent:
- Série de patchs de soin corporel ciblés ICEGEL™:
- Patch rafraîchissant transparent: Based on Biours’ core hydrogel technology, it provides physical cooling, cool and comfortable, and quick relief.
- Natural essential oil soothing ice patch: Innovatively combines a transparent hydrogel base with natural plant essential oils (such as mint, lavande, etc.), bringing double enjoyment of instant coolness and natural aromatic soothing, effectively relieving muscle fatigue and tension.
- As a core medical device product (Dispositivos Médicos), this series uses transparent and environmentally friendly materials, especially suitable for infants aged 0-3. It focuses on the safety concept of “no preservatives, no pigments” and meets the immediate cooling and soothing needs of people of all ages.
- Hidro-Calming Series – Cosméticos:
- ICEGEL Mask – Outdoor: Provides targeted protection and soothing.
- Post-Sun Mask – Recovery: Quickly calms and repairs damaged skin.
- Lifting Mask – Raffermissant: Helps shape and revitalize the skin.
- Revolutionary carrier technology: Nanofibrous Membrane: This technology platform has dual functions of medical dressings and high-end cosmetic vehicles, demonstrating Biours’ strong technical extensibility and innovation.
Join the event and explore the future
Biours and its brand ICEGEL look forward to communicating and cooperating with global industry insiders at the HOMELIFE Brazil Expo to discuss the application prospects and development directions of hydrogel technology in the fields of beauty, soins personnels, and medical care. The company believes that its safe, efficient, and environmentally friendly innovative products, especially the new cool and comfortable experience brought by the ICEGEL series, will bring excellent value to global consumers and partners.
About Biours:
Biours is a high-tech enterprise focusing on the research, le développement, and application of hydrogel technology, with nearly 20 years of profound technical accumulation. The company’s product line covers medical devices, cosmétiques, and personal care fields. Its brand ICEGEL focuses on providing cooling and soothing solutions based on hydrogel, and is committed to providing safe and effective products for the global market through continuous innovation.
Expo Information:
- Nom: The 12th Brazil Beauty Care Expo
- Time: September 16-18, 2025
- Venue: São Paulo Expo Center, Brésil
- Biours Booth: 6G204
Contact Biours:
- Official website: biours.com
- Messagerie électronique: [email protected]
- Téléphone: +86 19075272137 / +86 13632246160
About HOMELIFE International Beauty & Expo Soins Personnels:
The HOMELIFE series of expos are important trade platforms in the global beauty and personal care industry. Held in many places around the world every year, they gather top enterprises and buyers in the industry. Ils sont les événements privilégiés pour explorer les tendances du marché, établir des liens commerciaux, et promouvoir le développement de l'industrie.
Biours Biosciences Co., Ltée.











